The CMO Stack

Meet VAL — your CMO Valet.

A smarter way for startups to find proven marketing leaders — and for fractional CMOs to land the right gigs without chasing. Pick your side, have a quick chat with VAL, and get moving.

Meet VAL — your CMO Valet.

A smarter way for startups to find proven marketing leaders — and for fractional CMOs to land the right gigs without chasing. Pick your side, have a quick chat with VAL, and get moving.

Meet VAL — your CMO Valet.

A smarter way for startups to find proven marketing leaders — and for fractional CMOs to land the right gigs without chasing. Pick your side, have a quick chat with VAL, and get moving.

Quick Benefits

VAL Slider

Senior firepower without the full-time hire

Full-time CMOs often cost over US$350k a year plus equity. Fractional CMOs give you the same leadership focus without that overhead.

Fractional CMO

Fast starts

Most matches are ready to begin within 30 days.

Fast Start

Right-sized time

Typical engagements are 10–15 hours a week, so you only pay for what you need.

Flexible Time

Clear results

Track pipeline velocity, marketing-sourced revenue, CAC payback, and more in one place.

Results Tracking

How It Works

For Startups

Say hello

Hit “Start with VAL.” Answer a few quick questions about your company, goals, and budget.

Get your shortlist

See fractional CMOs who match your stage and industry, with bios, achievements, and pricing.

Meet & choose

VAL schedules intro calls and can help you compare proposals with the founder.

Kick off

Your CMO starts with a strategy audit, sharpens your ICP and messaging, and lays out your growth plan.

Track results

Your dashboard shows the numbers that matter, and VAL keeps you in the loop with insights and reminders.

For Fractional CMOs

Sign up once — VAL does the rest

Build your profile with your specialisms, industries, and ideal engagement style.

Get curated briefs

No mass pitches — only opportunities that fit your skills, stage preference, and availability.

Stay in control

You decide which briefs to accept and what rates to propose. VAL scopes the intro call and sets expectation.

Get paid on time

We handle contracts, invoicing, and payments so you can focus on delivering results.

Grow without chasing

VAL gives you a steady stream of relevant gigs, so your pipeline stays warm without self-promotion marathons.

How It Works

How It Works

For Startups

1
Say Hello

Say hello

Hit “Start with VAL.” Answer a few quick questions about your company, goals, and budget.

2
Shortlist

Get your shortlist

See fractional CMOs who match your stage and industry, with bios, achievements, and pricing.

3
Meet and Choose

Meet & choose

VAL schedules intro calls and can help you compare proposals with the founder.

4
Kick Off

Kick off

Your CMO starts with a strategy audit, sharpens your ICP and messaging, and lays out your growth plan.

5
Track Results

Track results

Your dashboard shows the numbers that matter, and VAL keeps you in the loop with insights and reminders.

How It Works

For Fractional CMOs

1
Say Hello

Sign up once — VAL does the rest

Build your profile with your specialisms, industries, and ideal engagement style.

2
Shortlist

Get curated briefs

No mass pitches — only opportunities that fit your skills, stage preference, and availability.

3
Meet and Choose

Stay in control

You decide which briefs to accept and what rates to propose. VAL scopes the intro call and sets expectation.

4
Kick Off

Get paid on time

We handle contracts, invoicing, and payments so you can focus on delivering results.

5
Kick Off

Grow without chasing

VAL gives you a steady stream of relevant gigs, so your pipeline stays warm without self-promotion marathons.

VAL Conversation Script – For Startups

Hey there — I’m VAL, your CMO Valet. I’ll help you find the right marketing leader for your business.

Takes 2–3 minutes, and you’ll have your shortlist before we’re done. Ready to get started?

Yes, Let’s Go

Great! First, what’s your company name and website?

EcoGadgets – www.ecogadgets.com

Which industry are you in?
If you’re in more than one, pick the main one.

SaaS

Where are you in your growth journey?

Seed Stage

What’s your biggest marketing goal right now?

Generate more leads & Build brand awareness

Conversation Continuing…….

VAL Conversation Script – For Fractional CMOs

Hey — I’m VAL, your CMO Valet. I’ll connect you with founders who need what you do best.

A couple of quick questions, then I’ll start lining up opportunities. Sound good?

Yes, Let’s Go

First, what’s your name and email?

John Doe – john@example.com

What are your main specialisms?

Brand, Demand Gen, Go-to-Market

Which industries have you worked in most?

SaaS, e-commerce, fintech

How do you like to work?

Retainer

Conversation Continuing…….

VAL Conversation Script – For Startups

Hey there — I’m VAL, your CMO Valet. I’ll help you find the right marketing leader for your business.

Takes 2–3 minutes, and you’ll have your shortlist before we’re done. Ready to get started?
Yes, Let’s Go
Great! First, what’s your company name and website?
EcoGadgets – www.ecogadgets.com
Which industry are you in?
If you’re in more than one, pick the main one.
SaaS
Where are you in your growth journey?
Seed Stage
What’s your biggest marketing goal right now?
Generate more leads & Build brand awareness
Roughly, what’s your monthly budget for a CMO or marketing leadership?
When do you want them to start?
Budget: $5,000/month
Start: Within 30 days
Do you prefer someone hands-on with execution, or more strategy and oversight?
Both
Got it — give me a sec to check my network…

Okay, I’ve found a few CMOs who match your needs. Want to see their profiles now?
Yes, Show Me
Here’s your shortlist. Click on any profile to see more, or book an intro call right away.

VAL Conversation Script – For Fractional CMOs

Hey — I’m VAL, your CMO Valet. I’ll connect you with founders who need what you do best.

A couple of quick questions, then I’ll start lining up opportunities. Sound good?
Yes, Let’s Go
First, what’s your name and email?
John Doe – john@example.com
What are your main specialisms?
Brand, Demand Gen, Go-to-Market
Which industries have you worked in most?
SaaS, e-commerce, fintech
How do you like to work?
Retainer
How many hours a week are you looking to commit?
10–15 hours
What’s your typical rate?
US$250/hr
When can you start taking on new clients?
Within 30 days
Got it — checking my network for opportunities…

I’ve found founders whose needs match your skills. Want me to send you the first brief?
Yes, Send It
Here it is. Review the brief, and if you’re interested, I’ll set up the intro call.

Pricing

One-off Match Fee

$2,000/month

Ongoing Support Plan

From $500/month

Foundation

$4k–$6k/month

Growth

$8k–$12k/mont

Scale

$15k–$20k/month

Free to Join

Service Fee

15% of the first 3 months

About Us

We built The CMO Stack because most founders can’t justify a full-time CMO, and most CMOs don’t want to waste hours chasing the wrong leads. VAL changes that for both sides.
Fractional marketing is booming — and we’re making sure it works better for founders and CMOs alike.

We Believe

Whats Sets Us Apart

Pre-qualified budgets

No equity-only surprises.

Real metrics

Always know what’s working.

Less admin

We handle the paperwork so you can focus on the work.

VAL, the CMO Valet

Works equally for startups and CMOs.

Curated matches

No endless scrolling.

Stage-fit pairing

We match by stage, not just skills.

Whats Sets Us Apart

• Pre-qualified budgets

No equity-only surprises.

• Real metrics

Always know what’s working.

• Less admin

We handle the paperwork so you can focus on the work.

• VAL, the CMO Valet

Works equally for startups and CMOs.

• Curated matches

No endless scrolling.

• Stage-fit pairing

We match by stage, not just skills.

FAQs

Most matches are ready to kick off in under 30 days.
Scale up or down anytime. VAL keeps the handover clean.
Yes, within the same quarter.
SaaS, e-commerce, fintech, health tech, manufacturing, and more.
One-off US$2,000 match fee + support plan from US$500/month + your CMO’s fees (US$4k–$20k/month or US$200–$300/hr).
US$200–$300/hr or US$8k–$20k/month part-time.
Strategic leadership: market segmentation, positioning, go-to-market planning, demand gen, brand stewardship, MarTech, analytics, team mentorship.
Yes — VAL can coordinate if you want separate leaders for strategy and specialised work.

Contact

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