The CMO Stack

The CMO Stack —Discover the right marketing leadership for your startup

Finding senior marketing leadership is rarely a straight yes or no decision.
Founders need context and real conversations before committing.

Meet VAL — your CMO Valet.

A smarter way for startups to find proven marketing leaders — and for fractional CMOs to land the right gigs without chasing. Pick your side, have a quick chat with VAL, and get moving.

Meet VAL — your CMO Valet.

A smarter way for startups to find proven marketing leaders — and for fractional CMOs to land the right gigs without chasing. Pick your side, have a quick chat with VAL, and get moving.

Quick Benefits

VAL Slider

Senior firepower without the full-time hire

Full-time CMOs often cost over US$350k a year plus equity. Fractional CMOs give you the same leadership focus without that overhead.

Fractional CMO

Fast starts

Most matches are ready to begin within 30 days.

Fast Start

Right-sized time

Typical engagements are 10–15 hours a week, so you only pay for what you need.

Flexible Time

Clear results

Track pipeline velocity, marketing-sourced revenue, CAC payback, and more in one place.

Results Tracking

How It Works

For Startups

How It Works
1

Create a profile and define your focus

Build your profile with your specialisms, industries, and ideal engagement style.

2

Get discovered by startups in active exploration mode

Startups actively looking for CMOs can find you based on your profile and focus.

3

Engage in relevant, high-intent conversations

Connect directly with startups, discuss opportunities, and move forward efficiently.

For Fractional CMOs

How It Works
1

Explore for free

Browse a limited set of CMO profiles at no cost and get a feel for the talent available.

2

Review experience

Check each CMO’s background, focus areas, industry experience, and availability before making a move.

3

Start direct conversations

Connect directly with CMOs you’re interested in and discuss fit, goals, and expectations.

4

Unlock more access

Upgrade anytime to unlock additional profiles or broader access as your needs grow.

VAL Conversation Script – For Startups

Hey there — I’m VAL, your CMO Valet. I’ll help you find the right marketing leader for your business.

Takes 2–3 minutes, and you’ll have your shortlist before we’re done. Ready to get started?

Yes, Let’s Go

Great! First, what’s your company name and website?

EcoGadgets – www.ecogadgets.com

Which industry are you in?
If you’re in more than one, pick the main one.

SaaS

Where are you in your growth journey?

Seed Stage

What’s your biggest marketing goal right now?

Generate more leads & Build brand awareness

Conversation Continuing…….

VAL Conversation Script – For Fractional CMOs

Hey — I’m VAL, your CMO Valet. I’ll connect you with founders who need what you do best.

A couple of quick questions, then I’ll start lining up opportunities. Sound good?

Yes, Let’s Go

First, what’s your name and email?

John Doe – john@example.com

What are your main specialisms?

Brand, Demand Gen, Go-to-Market

Which industries have you worked in most?

SaaS, e-commerce, fintech

How do you like to work?

Retainer

Conversation Continuing…….

Pricing & Access

Free Access

Starter Access

From $100/month

Growth Access

From $175/month

Scale Access

$250/month

Free Access

Free Access

15% of the first 3 months

Access Details

Starter and Growth are one-time profile unlocks

Scale provides time-based, unlimited discovery

All plans include direct chat access

Choose the level of access that matches how actively you’re exploring.

About Us

The CMO Stack is a discovery platform built for startups navigating marketing leadership decisions. Instead of pushing founders toward early commitments, the platform enables structured exploration — allowing teams to review relevant profiles, understand experience in context, and engage in meaningful conversations before deciding what comes next.

For CMOs, it provides focused visibility to startups actively looking for strategic marketing support.

We Believe

Who This Is For

The CMO Stack is built for:

Founders evaluating senior marketing leadership

Startups moving from execution to strategy

Teams needing experienced perspective without full-time commitment

CMOs seeking aligned, meaningful startup engagements

If you’re still figuring out what kind of marketing leadership you need, this platform is built for you.

Whats Sets Us Apart

Pre-qualified budgets

No equity-only surprises.

Real metrics

Always know what’s working.

Less admin

We handle the paperwork so you can focus on the work.

VAL, the CMO Valet

Works equally for startups and CMOs.

Curated matches

No endless scrolling.

Stage-fit pairing

We match by stage, not just skills.

Whats Sets Us Apart

• Pre-qualified budgets

No equity-only surprises.

• Real metrics

Always know what’s working.

• Less admin

We handle the paperwork so you can focus on the work.

• VAL, the CMO Valet

Works equally for startups and CMOs.

• Curated matches

No endless scrolling.

• Stage-fit pairing

We match by stage, not just skills.

Get Started

Explore a few profiles.

Have real conversations.

Expand access only when you need more options.

FAQs

Most matches are ready to kick off in under 30 days.
Scale up or down anytime. VAL keeps the handover clean.
Yes, within the same quarter.
SaaS, e-commerce, fintech, health tech, manufacturing, and more.
One-off US$2,000 match fee + support plan from US$500/month + your CMO’s fees (US$4k–$20k/month or US$200–$300/hr).
US$200–$300/hr or US$8k–$20k/month part-time.
Strategic leadership: market segmentation, positioning, go-to-market planning, demand gen, brand stewardship, MarTech, analytics, team mentorship.
Yes — VAL can coordinate if you want separate leaders for strategy and specialised work.

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